The most relevant international edtech meeting
This year, BETT was once again the key meeting place to explore the latest trends, share ideas and collaborate on creating a more dynamic educational future. It was held at the ExCel convention center in London, UK, from January 24-26, 2024 where more than 500 EdTech companies from around the world gathered. More than an educational trade show, BETT represents a showcase for the latest trends in education and a space for collaboration and inspiration.
After three intense days at the event, the educational trends that will mark the year 2024 have been identified and shared. Artificial Intelligence has been one of the topics highlighted in talks and sessions. This approach reflects a growing interest in aspects such as learning personalization, assessment optimization, predictive analytics and the creation of personalized educational content, all of which promise to improve the quality and effectiveness of education.
In addition, there has been a significant resurgence of virtual reality in education, especially for simulations. Virtual reality offers immersive and contextualized experiences that can significantly enhance the learning process. However, despite the rapid progress of this technology, there is still a lack of quality educational content and a definition of the transversal implementation in the curricula that would allow the extension of its use in the educational environment.
Another crucial aspect is the need for quality digital educational content that provides flexible and motivating learning. In this context, teacher training continues to be fundamental in driving educational change.
ODILO edtech’s outstanding participation in BETT 2024

ODILO, the educational solutions company that offers institutions a customized platform with the largest content catalog in the world. With more than 8,500 organizations and 19 Ministries of Education, it has created customized learning environments for more than 170 million users in 52 countries. Its platform includes more than 4 million resources in 43 languages from 7,000 providers, with structured learning experiences and various formats. Its technology adapts to the needs of each user and allows the monitoring of progress through Business Intelligence, thus facilitating decision making. In addition, it offers instructional design services to adapt learning to the needs of each institution and user motivation and dynamization services.
This year, the edtech ODILO, in collaboration with SMART Technologies, Microsoft, HP and Intel Corporation, in a session where experts and Ainhoa Marcos, Education Country Manager Spain at ODILO, addressed crucial issues during the talk “The Digitalization of Education: spaces, projects and DUA”.
In addition, a session moderated by José Luis Castaño, Educational Consultant at IBERIA LATAM and SMART TECHNOLOGIES, with valuable contributions from professionals such as Carlos Medina, Head of International INTEF, Águeda Grass, Head of the Science Department, European Schoolnet and Juan Carlos Palomino, Head of Innovation Service at the Department of Education of Castilla y La Mancha.
They emphasized the importance of teacher motivation and training based on INTEF. Overcoming this barrier is one of the keys to success because a trained teacher is a person who will make correct use of digital tools in the classroom and meet the levels of training that are required in Europe. On the other hand, Ana Isabel Melgosa, Head of Digitalization of the Junta de Castilla y León, shared the importance of the digitalization of the educational system of the Junta de Castilla y León, supported by a training and resources plan such as “LeoCyL”.
Don’t miss out on the latest updates and educational events to continue exploring new ideas and collaborate in creating a more dynamic and effective educational future. Let’s continue transforming education together!
