When we talk about brands, it is likely that many iconic logos of well-known multinational companies come to mind. If we think of automobile companies, the logo of the brand of our vehicle or the vehicle of someone close to us will quickly come to mind. If we think of a TV commercial, we will remember a song or a clear and direct message associated with a brand.
With just a brief exposure to an image you generate an impression. That is why it is so important to take care of the identity and brand image, so much so that the current context in which we live as a society, bases its pillars on the personal and group image. This fact does not go unnoticed by schools, where educational marketing is becoming increasingly important.
The importance of the uniform as a form of expression
The uniform is an extension of the image of the educational centers, through which they project their brand, making it transmit an innovative design, a sustainable project and, at the same time, modern for the students.
It is also a way to avoid inequalities in the way students dress, maintain a well-groomed image and save money for families who do not have to buy everyday clothes for their children to wear to school.
Perhaps for this reason, more and more schools are deciding to dress their students in uniform to create a sense of belonging and a personal and identifying brand, from the youngest to the oldest students, they dress in the same way because they are all part of the same school.
However, finding or designing the right uniform can be in many cases a complex task that requires the dedication of a lot of time, people and physical space in schools, if you do not have a committed supplier to guide and accompany you in these processes.
Schools with healthy and sustainable uniforms committed to the environment
Today, any company’s priority action is to respect the environment and, in the case of the manufacture of uniforms, also to respect the health of students.
The OEKO TEXT ® Standard 100 certificate combines respect for the environment and the health of students by guaranteeing the absence of harmful substances. Another guarantee of commitment to sustainability is the ISO 14001 certification that complies with current legislation on environmental impact and with the payment of the corresponding fee for its correct management.
More and more companies in the textile sector are making their fabrics from recycled material. This fact is of special relevance in the educational area, since students can learn that the uniform they wear every day cares for and respects the world in which they live.
It is at this point that schools can set an example to their educational community by seeking and choosing suppliers that are sensitive to the care of our planet.
Digital sales and distribution campaigns
When we talk about marketing, we also talk about sales , and schools are not exempt from participating in campaigns so that families can purchase their children’s uniforms.
One way to facilitate the purchase of uniforms by families is to implement a digital and corporate sale on the schools’ website, from the selection of the uniform to the moment of payment. In this way, a greater confidence is transmitted to the families as they feel that all the services of the school are part of a whole and that they do not have to resort to third parties where the closeness of the familiar environment is lost. This digital sales process will also save families time.
In this sense, an established company with a reputable track record such as
Mc Yadra
combines everything that has been raised in this article, so that the school takes care of educating and Mc Yadra takes care of the uniform.
